A look inside the blog: the growth of Julia Berolzheimer
Lifestyle blogs provide a curation of interests, ideas, and activities within a blogger’s everyday life. Not only do they provide valuable information but they are written with a sense of heart that allows you to because more engaged with the writer.
Lifestyle bloggers combine the best parts of informational and personal blogging allowing anyone to find someone that they can relate with.
Gal Meets Glam was a lifestyle blog that was created by Julia Berolzheimer in 2011, while she was in her junior year of college. However, in 2021, Gal Meets Glam came to an end due to creative differences. Berolzheimer decided to continue publishing on the site but under her own name instead.
What makes her blog stand out?
Berolzheimer aims to please her niche by bringing women together through what she calls the “feminine aesthetic” and posts a lot of content relating to fashion and her family.
Aesthetic
The look of a website will play a large role in how long a user will stay engaged. The aesthetic of Berolzheimers' website is clean and airy — hosting neutral and pastel colors and thin elegant fonts. Her blog feels like a breath of fresh air as you are comforted by the flower decals and soft shades spread across her page. Berolzheimer posts content to her blog…
