A look inside the blog: the growth of Julia Berolzheimer
Lifestyle blogs provide a curation of interests, ideas, and activities within a blogger’s everyday life. Not only do they provide valuable information but they are written with a sense of heart that allows you to because more engaged with the writer.
Lifestyle bloggers combine the best parts of informational and personal blogging allowing anyone to find someone that they can relate with.
Gal Meets Glam was a lifestyle blog that was created by Julia Berolzheimer in 2011, while she was in her junior year of college. However, in 2021, Gal Meets Glam came to an end due to creative differences. Berolzheimer decided to continue publishing on the site but under her own name instead.
What makes her blog stand out?
Berolzheimer aims to please her niche by bringing women together through what she calls the “feminine aesthetic” and posts a lot of content relating to fashion and her family.
Aesthetic
The look of a website will play a large role in how long a user will stay engaged. The aesthetic of Berolzheimers' website is clean and airy — hosting neutral and pastel colors and thin elegant fonts. Her blog feels like a breath of fresh air as you are comforted by the flower decals and soft shades spread across her page. Berolzheimer posts content to her blog daily allowing it to stay constantly fresh.
Affiliate Marketing
Every good blog needs the revenue to continue running and that’s where marketing comes into play. Berolzheimer utilizes a heavy amount of affiliate marketing on the products she recommends which helps to keep her page free of pop-up ads. On the front page of the site, she offers “Julia’s Favorite Pieces” which links items to the places where you can buy them but that is the most of it. She segments on another page her “daily looks” linking all the pieces of her outfits — which are most likely also affiliated.
Lifestyle blogs allow the reader to learn more about the everyday life of a person they admire. After following these bloggers for years, you can grow with them. You see them graduate college, begin working or start a family — they become like a friend. Over the years Julia Berolzheimers audience has watched her grow from Gal meets Glam to running under her own name.
By creating an aesthetically pleasing website, Berolzheimer can cater to a larger audience. The simple themes and neutral colors make the viewing experience peaceful while also allowing her personality to shine through.
You can check out Julia Berolzheimers blog here
